/* ============================================================
   9 LINE BARBERSHOP — Digital Growth Proposal
   Webcraft Studio · Editorial / cinematic / minimal
   ============================================================ */

:root {
  --ink: #161412;
  --ink-soft: #221E1A;
  --ivory: #F4F0E8;
  --ivory-dim: #E8E2D6;
  --gray: #6E6A63;
  --gray-light: #A39D92;
  --brass: #B98A2E;
  --brass-bright: #D3A94F;
  --line: #DDD6C8;
  --dark-line: rgba(244, 240, 232, 0.14);
  --font-display: 'Bebas Neue', 'Arial Narrow', sans-serif;
  --font-body: 'Archivo', 'Helvetica Neue', Arial, sans-serif;
}

* { margin: 0; padding: 0; box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  font-family: var(--font-body);
  background: var(--ivory);
  color: var(--ink);
  line-height: 1.6;
  font-size: 16px;
  -webkit-font-smoothing: antialiased;
}

img { max-width: 100%; height: auto; display: block; }

.wrap {
  max-width: 1080px;
  margin: 0 auto;
  padding: 0 32px;
}

/* ---------- Top bar ---------- */
.topbar {
  position: sticky;
  top: 0;
  z-index: 50;
  background: rgba(22, 20, 18, 0.96);
  border-bottom: 1px solid rgba(244, 240, 232, 0.08);
}
.topbar-inner {
  max-width: 1080px;
  margin: 0 auto;
  padding: 14px 32px;
  display: flex;
  align-items: baseline;
  justify-content: space-between;
  gap: 16px;
}
.topbar-brand {
  font-family: var(--font-display);
  font-size: 22px;
  letter-spacing: 0.14em;
  color: var(--ivory);
}
.topbar-label {
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--gray-light);
  text-align: right;
}

/* ---------- Cover ---------- */
.cover {
  position: relative;
  min-height: 92vh;
  display: flex;
  align-items: flex-end;
  overflow: hidden;
  background: var(--ink);
}
.cover-img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center 30%;
  z-index: 0;
}
.cover-overlay {
  position: absolute;
  inset: 0;
  z-index: 1;
  background: linear-gradient(to bottom, rgba(22,20,18,0.35) 0%, rgba(22,20,18,0.55) 55%, rgba(22,20,18,0.92) 100%);
  pointer-events: none;
}
.cover-content {
  position: relative;
  z-index: 2;
  width: 100%;
  max-width: 1080px;
  margin: 0 auto;
  padding: 72px 32px 56px;
  color: var(--ivory);
}
.cover-kicker {
  font-size: 12px;
  letter-spacing: 0.3em;
  text-transform: uppercase;
  color: var(--brass-bright);
  margin-bottom: 24px;
}
.cover-title {
  font-family: var(--font-display);
  font-weight: 400;
  font-size: clamp(72px, 12vw, 150px);
  line-height: 0.94;
  letter-spacing: 0.02em;
  text-transform: uppercase;
}
.cover-sub {
  margin-top: 22px;
  font-size: clamp(20px, 3vw, 30px);
  font-weight: 500;
  letter-spacing: 0.02em;
}
.cover-tags {
  margin-top: 8px;
  font-size: 14px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: rgba(244, 240, 232, 0.75);
}
.cover-foot {
  margin-top: 56px;
  padding-top: 22px;
  border-top: 1px solid rgba(244, 240, 232, 0.25);
  display: flex;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 8px 24px;
  font-size: 13px;
  letter-spacing: 0.06em;
  color: rgba(244, 240, 232, 0.85);
}
.cover-studio {
  font-family: var(--font-display);
  font-size: 18px;
  letter-spacing: 0.16em;
}

/* ---------- Sections ---------- */
.section {
  padding: 96px 0;
}
.section-alt {
  background: var(--ivory-dim);
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}
.section-dark {
  background: var(--ink);
  color: var(--ivory);
}

.section-num {
  font-family: var(--font-display);
  font-size: 18px;
  letter-spacing: 0.28em;
  color: var(--brass);
  margin-bottom: 14px;
}
.section-dark .section-num { color: var(--brass-bright); }

.section-title {
  font-family: var(--font-display);
  font-weight: 400;
  font-size: clamp(34px, 5vw, 52px);
  line-height: 1;
  letter-spacing: 0.05em;
  text-transform: uppercase;
  margin-bottom: 36px;
  padding-bottom: 22px;
  border-bottom: 2px solid var(--ink);
}
.section-dark .section-title { border-color: var(--ivory); }

.headline {
  font-size: clamp(26px, 4vw, 40px);
  font-weight: 600;
  line-height: 1.18;
  letter-spacing: -0.01em;
  margin-bottom: 44px;
  max-width: 820px;
}
.headline em {
  font-style: normal;
  color: var(--brass);
}
.section-dark .headline em { color: var(--brass-bright); }

.section-lede {
  font-size: 18px;
  max-width: 760px;
  margin: 0 auto 40px;
  color: var(--gray);
}

/* ---------- Opportunity strengths ---------- */
.strength-row {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 0;
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
  margin-bottom: 48px;
}
.strength {
  padding: 26px 20px 30px 0;
  border-right: 1px solid var(--line);
}
.strength:last-child { border-right: none; }
.strength-num {
  font-family: var(--font-display);
  font-size: 15px;
  letter-spacing: 0.2em;
  color: var(--brass);
  display: block;
  margin-bottom: 12px;
}
.strength h3 {
  font-size: 16px;
  font-weight: 700;
  letter-spacing: 0.03em;
  text-transform: uppercase;
  margin-bottom: 8px;
}
.strength p {
  font-size: 13.5px;
  line-height: 1.55;
  color: var(--gray);
}

.statement-block {
  max-width: 720px;
  margin: 0 0 48px;
  font-size: 18px;
  color: var(--ink-soft);
}
.statement-block p + p { margin-top: 14px; }
.statement-block.tight { margin-bottom: 32px; }

/* ---------- Flow diagrams ---------- */
.flow {
  display: flex;
  align-items: stretch;
  flex-wrap: wrap;
  gap: 14px;
}
.flow-step {
  flex: 1 1 140px;
  min-height: 74px;
  display: flex;
  align-items: center;
  justify-content: center;
  text-align: center;
  padding: 16px 20px;
  border: 1px solid var(--ink);
  font-family: var(--font-display);
  font-size: clamp(17px, 2vw, 24px);
  letter-spacing: 0.1em;
  text-transform: uppercase;
  background: transparent;
}
.flow-lg .flow-step { font-size: clamp(20px, 2.6vw, 30px); padding: 22px 24px; }
.flow-sm .flow-step { font-size: clamp(14px, 1.6vw, 18px); flex: 1 1 110px; }
.flow-arrow {
  align-self: center;
  width: 34px;
  height: 1px;
  background: var(--ink);
  position: relative;
  flex: 0 0 auto;
}
.flow-arrow::after {
  content: "";
  position: absolute;
  right: -1px;
  top: -4px;
  width: 9px;
  height: 9px;
  border-top: 1px solid var(--ink);
  border-right: 1px solid var(--ink);
  transform: rotate(45deg);
}
.flow-caption {
  margin-top: 26px;
  font-size: 15px;
  color: var(--gray);
  max-width: 640px;
}

/* SEO result strip */
.seo-result {
  margin: 44px auto 0;
  max-width: 640px;
  background: var(--ink);
  padding: 30px 34px;
  display: flex;
  align-items: center;
  justify-content: center;
  gap: 22px;
  flex-wrap: wrap;
}
.seo-result .flow-step {
  border-color: var(--ivory);
  color: var(--ivory);
  padding: 10px 18px;
  min-height: 0;
  flex: 0 0 auto;
  font-size: 19px;
}
.seo-result .step-ghost {
  background: transparent;
  color: rgba(244, 240, 232, 0.6);
}
.seo-result .flow-arrow { background: var(--brass-bright); }
.seo-result .flow-arrow::after {
  border-color: var(--brass-bright);
}
.seo-result + .flow-caption { margin-top: 20px; }

/* ---------- Search chips ---------- */
.search-chips {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
  justify-content: center;
  margin-bottom: 48px;
}
.chip {
  border: 1px solid var(--line);
  background: #fff;
  padding: 12px 24px;
  font-size: 15px;
  letter-spacing: 0.02em;
  color: var(--ink-soft);
  box-shadow: 0 1px 0 rgba(22, 20, 18, 0.06);
}

/* ---------- Split layout (website + ads) ---------- */
.split {
  display: grid;
  grid-template-columns: 1.05fr 1fr;
  gap: 56px;
  align-items: start;
}
.split-text > p { margin-bottom: 20px; }
.split-text .statement-block { margin-top: 30px; }

.check-list {
  list-style: none;
}
.check-list li {
  position: relative;
  padding: 10px 0 10px 28px;
  font-size: 15.5px;
  line-height: 1.55;
  border-bottom: 1px solid var(--line);
}
.check-list li:last-child { border-bottom: none; }
.check-list li::before {
  content: "";
  position: absolute;
  left: 2px;
  top: 19px;
  width: 8px;
  height: 8px;
  background: var(--brass);
}

/* ---------- Browser mockup ---------- */
.browser-mock {
  border: 1px solid var(--ink);
  background: var(--ivory);
  box-shadow: 12px 12px 0 rgba(22, 20, 18, 0.9);
}
.browser-bar {
  display: flex;
  align-items: center;
  gap: 6px;
  padding: 10px 14px;
  background: var(--ink);
}
.browser-bar span {
  width: 9px;
  height: 9px;
  border-radius: 50%;
  background: rgba(244, 240, 232, 0.28);
}
.browser-bar em {
  font-style: normal;
  font-size: 11px;
  letter-spacing: 0.08em;
  color: var(--gray-light);
  margin-left: 12px;
}
.browser-body {
  position: relative;
  aspect-ratio: 3 / 4;
  max-height: 560px;
  overflow: hidden;
}
.browser-body img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  filter: grayscale(1) contrast(1.05);
}
.browser-overlay {
  position: absolute;
  inset: 0;
  background: linear-gradient(to bottom, rgba(22,20,18,0.25) 0%, rgba(22,20,18,0.05) 40%, rgba(22,20,18,0.85) 100%);
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
  padding: 28px;
  color: var(--ivory);
}
.mock-kicker {
  font-size: 10px;
  letter-spacing: 0.28em;
  text-transform: uppercase;
  color: var(--brass-bright);
  margin-bottom: 10px;
}
.mock-head {
  font-family: var(--font-display);
  font-weight: 400;
  font-size: clamp(26px, 3vw, 36px);
  line-height: 1;
  text-transform: uppercase;
  margin-bottom: 18px;
}
.mock-head.sm { font-size: clamp(20px, 2.4vw, 26px); }
.mock-btn {
  align-self: flex-start;
  background: var(--ivory);
  color: var(--ink);
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  padding: 11px 22px;
}
.mock-nav {
  margin-top: 22px;
  padding-top: 14px;
  border-top: 1px solid rgba(244, 240, 232, 0.25);
  display: flex;
  gap: 18px;
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: rgba(244, 240, 232, 0.7);
}

/* ---------- Ad phone mockups ---------- */
.ad-mockups {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 28px;
}
.phone-mock {
  border: 1px solid var(--ink);
  background: var(--ivory);
  box-shadow: 10px 10px 0 rgba(22, 20, 18, 0.9);
}
.phone-mock:last-child { margin-top: 34px; }
.phone-screen {
  position: relative;
  aspect-ratio: 9 / 14;
  overflow: hidden;
}
.phone-screen img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}
.phone-mock:first-child .phone-screen img { filter: grayscale(1) contrast(1.05); }
.phone-overlay {
  position: absolute;
  inset: 0;
  background: linear-gradient(to bottom, rgba(22,20,18,0.3) 0%, rgba(22,20,18,0.05) 45%, rgba(22,20,18,0.85) 100%);
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
  padding: 18px;
  color: var(--ivory);
}
.phone-overlay .mock-kicker { font-size: 9px; margin-bottom: 6px; }
.phone-overlay .mock-head { font-size: 20px; margin-bottom: 12px; }
.phone-overlay .mock-btn { font-size: 10px; padding: 9px 14px; }
.mock-label {
  padding: 10px 14px;
  font-size: 11px;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--gray);
  border-top: 1px solid var(--line);
}

/* ---------- Pullquotes ---------- */
.pullquote {
  margin-top: 64px;
  padding-top: 36px;
  border-top: 2px solid var(--ink);
  font-family: var(--font-display);
  font-weight: 400;
  font-size: clamp(28px, 4vw, 44px);
  line-height: 1.15;
  letter-spacing: 0.04em;
  text-transform: uppercase;
}
.pullquote em {
  font-style: normal;
  color: var(--brass);
}
.pullquote-quiet {
  border-color: var(--ivory);
  margin-top: 56px;
  margin-bottom: 20px;
  padding-top: 32px;
}
.pullquote-quiet em { color: var(--brass-bright); }
.process-close {
  max-width: 640px;
  font-size: 17px;
  color: var(--gray);
}

/* ---------- Funnel (dark section) ---------- */
.section-dark .flow-step,
.section-dark .funnel-stage {
  border-color: rgba(244, 240, 232, 0.4);
  color: var(--ivory);
}
.funnel {
  display: flex;
  align-items: stretch;
  flex-wrap: wrap;
  gap: 12px;
  margin-bottom: 64px;
}
.funnel-stage {
  flex: 1 1 130px;
  min-height: 96px;
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  gap: 4px;
  border: 1px solid rgba(244, 240, 232, 0.4);
  padding: 18px 14px;
  font-family: var(--font-display);
  font-size: clamp(16px, 2vw, 24px);
  letter-spacing: 0.1em;
  text-transform: uppercase;
  text-align: center;
}
.stage-src { flex: 1.2 1 160px; }
.stage-end {
  background: var(--brass);
  border-color: var(--brass);
  color: var(--ink);
}
.funnel-arrow {
  align-self: center;
  width: 26px;
  height: 1px;
  background: var(--brass-bright);
  position: relative;
  flex: 0 0 auto;
}
.funnel-arrow::after {
  content: "";
  position: absolute;
  right: -1px;
  top: -4px;
  width: 8px;
  height: 8px;
  border-top: 1px solid var(--brass-bright);
  border-right: 1px solid var(--brass-bright);
  transform: rotate(45deg);
}
.funnel-big {
  font-family: var(--font-display);
  font-weight: 400;
  font-size: clamp(40px, 7vw, 84px);
  line-height: 1.02;
  letter-spacing: 0.02em;
  text-transform: uppercase;
  margin-bottom: 64px;
}
.funnel-big em {
  font-style: normal;
  color: var(--brass-bright);
}

/* Example box */
.example-box {
  border: 1px solid rgba(244, 240, 232, 0.3);
  border-left: 4px solid var(--brass);
  padding: 34px 38px;
  background: var(--ink-soft);
}
.example-tag {
  font-size: 11px;
  letter-spacing: 0.24em;
  text-transform: uppercase;
  color: var(--brass-bright);
  margin-bottom: 26px;
}
.example-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 30px;
  margin-bottom: 26px;
}
.example-item { border-top: 1px solid var(--dark-line); padding-top: 16px; }
.example-num {
  display: block;
  font-family: var(--font-display);
  font-size: clamp(26px, 3.4vw, 40px);
  line-height: 1;
  margin-bottom: 8px;
  color: var(--ivory);
}
.example-item p {
  font-size: 13.5px;
  color: var(--gray-light);
  line-height: 1.5;
}
.example-note {
  font-size: 13px;
  color: var(--gray-light);
  border-top: 1px solid var(--dark-line);
  padding-top: 18px;
}

/* ---------- Process ---------- */
.process-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}
.process-step {
  padding: 30px 24px 36px 0;
  border-right: 1px solid var(--line);
}
.process-step:last-child { border-right: none; }
.process-num {
  font-size: 11px;
  letter-spacing: 0.24em;
  text-transform: uppercase;
  color: var(--brass);
  margin-bottom: 14px;
}
.process-step h3 {
  font-family: var(--font-display);
  font-weight: 400;
  font-size: 30px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  margin-bottom: 12px;
}
.process-step p { font-size: 14.5px; color: var(--gray); }

/* ---------- Investment ---------- */
.pricing-card {
  background: var(--ivory);
  border: 1px solid var(--ink);
  border-left: 6px solid var(--brass);
  box-shadow: 14px 14px 0 rgba(22, 20, 18, 0.9);
  margin-bottom: 34px;
}
.pricing-table {
  width: 100%;
  border-collapse: collapse;
}
.pricing-table th {
  text-align: left;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--gray);
  padding: 20px 26px;
  border-bottom: 2px solid var(--ink);
  background: var(--ivory-dim);
}
.pricing-table td {
  padding: 24px 26px;
  font-size: 15px;
  vertical-align: top;
  border-bottom: 1px solid var(--line);
}
.pricing-table tbody tr:nth-child(odd) { background: #FBF8F1; }
.pricing-table tbody tr:nth-child(even) { background: #F1ECE0; }
.pricing-table tbody tr:last-child td { border-bottom: none; }
.pricing-table td strong {
  font-family: var(--font-display);
  font-weight: 400;
  font-size: 22px;
  letter-spacing: 0.06em;
  text-transform: uppercase;
}
.col-amt {
  text-align: right;
  font-family: var(--font-display);
  font-size: 26px;
  letter-spacing: 0.04em;
  white-space: nowrap;
}
.amt-note {
  font-family: var(--font-body);
  font-size: 12px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--gray);
  margin-left: 6px;
}
.pricing-footer {
  padding: 22px 26px;
  border-top: 2px solid var(--ink);
  background: var(--ivory);
  font-size: 15px;
}
.pricing-note {
  font-size: 14px;
  color: var(--gray);
}

/* ---------- Close ---------- */
.section-close { padding-bottom: 120px; }
.close-statement {
  font-family: var(--font-display);
  font-weight: 400;
  font-size: clamp(34px, 5.4vw, 62px);
  line-height: 1.12;
  letter-spacing: 0.03em;
  text-transform: uppercase;
  margin-bottom: 64px;
}
.close-statement em {
  font-style: normal;
  color: var(--brass-bright);
}
.signature-block {
  border-left: 4px solid var(--brass);
  padding-left: 30px;
}
.sig-line {
  font-size: 13px;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--gray-light);
  margin-bottom: 14px;
}
.sig-name {
  font-family: var(--font-display);
  font-size: 34px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  margin-bottom: 8px;
}
.sig-contact { font-size: 15px; color: var(--gray-light); }

/* ---------- Footer ---------- */
.footer {
  background: var(--ink);
  color: var(--gray-light);
  border-top: 1px solid var(--dark-line);
  padding: 44px 0 36px;
}
.footer-inner {
  display: flex;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 20px 40px;
  padding-bottom: 24px;
  border-bottom: 1px solid var(--dark-line);
  margin-bottom: 20px;
}
.footer-brand {
  font-family: var(--font-display);
  font-size: 22px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ivory);
  margin-bottom: 6px;
}
.footer-contact p { font-size: 14px; }
.footer-legal {
  display: flex;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 10px 24px;
  font-size: 12.5px;
}
.footer-credit {
  color: inherit;
  text-decoration: none;
  opacity: 0.5;
  font-weight: 300;
}

/* ---------- Responsive ---------- */
@media (max-width: 900px) {
  .strength-row { grid-template-columns: repeat(2, 1fr); }
  .strength { border-bottom: 1px solid var(--line); }
  .strength:nth-child(2n) { border-right: none; }
  .split { grid-template-columns: 1fr; gap: 48px; }
  .process-grid { grid-template-columns: repeat(2, 1fr); }
  .process-step { border-bottom: 1px solid var(--line); }
  .process-step:nth-child(2n) { border-right: none; }
  .example-grid { grid-template-columns: repeat(2, 1fr); }
}

@media (max-width: 640px) {
  .wrap, .cover-content, .topbar-inner { padding-left: 22px; padding-right: 22px; }
  .section { padding: 72px 0; }
  .topbar-label { display: none; }
  .strength-row { grid-template-columns: 1fr; }
  .strength { border-right: none; padding-right: 0; }
  .flow { flex-direction: column; }
  .flow-arrow { width: 1px; height: 26px; }
  .flow-arrow::after {
    right: auto;
    left: -5px;
    top: auto;
    bottom: -1px;
    transform: rotate(135deg);
  }
  .funnel { flex-direction: column; }
  .funnel-arrow { width: 1px; height: 24px; }
  .funnel-arrow::after {
    right: auto;
    left: -5px;
    top: auto;
    bottom: -1px;
    transform: rotate(135deg);
  }
  .ad-mockups { grid-template-columns: 1fr; }
  .phone-mock:last-child { margin-top: 0; }
  .browser-mock, .phone-mock, .pricing-card { box-shadow: 7px 7px 0 rgba(22, 20, 18, 0.9); }
  .example-grid { grid-template-columns: 1fr; gap: 20px; }
  /* Stack the pricing table into cards so nothing overflows on phones */
  .pricing-table thead { display: none; }
  .pricing-table, .pricing-table tbody, .pricing-table tr, .pricing-table td { display: block; width: 100%; }
  .pricing-table td { padding: 14px 18px; border-bottom: none; }
  .pricing-table tbody tr { border-bottom: 1px solid var(--line); padding-bottom: 8px; }
  .pricing-table tbody tr:last-child { border-bottom: none; }
  .pricing-table td::before {
    content: attr(data-label);
    display: block;
    font-size: 10px;
    font-weight: 700;
    letter-spacing: 0.2em;
    text-transform: uppercase;
    color: var(--gray);
    margin-bottom: 4px;
  }
  .pricing-table td:first-child::before { display: none; }
  .pricing-table td:first-child { padding-bottom: 4px; }
  .col-amt { text-align: left; white-space: normal; }
  .process-grid { grid-template-columns: 1fr; }
  .process-step { border-right: none; padding-right: 0; }
  .cover-foot { flex-direction: column; }
}

/* Reduced motion: no playful animation anywhere; subtle transitions only */
.flow-step, .mock-btn, .chip, a { transition: background-color 0.2s ease, color 0.2s ease, border-color 0.2s ease; }
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  * { transition: none !important; }
}

/* ============================================================
   PRINT STYLESHEET
   ============================================================ */
@media print {
  @page {
    size: letter;
    margin: 0.6in;
  }

  html, body {
    background: #fff;
    font-size: 11pt;
  }

  .topbar { display: none; }

  .section {
    padding: 0;
    page-break-after: always;
    break-after: page;
    min-height: auto;
  }
  .section:last-of-type,
  .footer { page-break-after: auto; break-after: auto; }

  .section-alt, .section-dark {
    background: #fff !important;
    color: var(--ink) !important;
    border-top: 1px solid var(--line);
    border-bottom: none;
  }
  .section-dark .headline em,
  .section-dark .section-num,
  .pullquote-quiet em,
  .funnel-big em,
  .close-statement em { color: var(--brass) !important; }
  .section-dark .flow-step,
  .section-dark .funnel-stage { border-color: var(--ink); color: var(--ink); }
  .stage-end { background: var(--ink) !important; color: #fff !important; }
  .funnel-arrow { background: var(--ink); }
  .funnel-arrow::after { border-color: var(--ink); }
  .example-box { background: #fff; border: 1px solid var(--ink); border-left: 4px solid var(--brass); }
  .example-num, .example-item p, .example-note { color: var(--ink) !important; }

  .cover {
    min-height: 100vh;
    page-break-after: always;
    break-after: page;
  }
  .cover-img, .browser-mock, .phone-mock {
    box-shadow: none;
    -webkit-print-color-adjust: exact;
    print-color-adjust: exact;
  }
  .browser-body img, .phone-screen img { filter: grayscale(1); }
  .cover-overlay, .browser-overlay, .phone-overlay {
    -webkit-print-color-adjust: exact;
    print-color-adjust: exact;
  }

  .pricing-card { box-shadow: none; -webkit-print-color-adjust: exact; print-color-adjust: exact; }
  .pricing-table tbody tr:nth-child(odd) { background: #F5F1E8 !important; -webkit-print-color-adjust: exact; print-color-adjust: exact; }
  .pricing-table tbody tr:nth-child(even) { background: #EDE7D9 !important; -webkit-print-color-adjust: exact; print-color-adjust: exact; }

  .funnel-big, .pullquote, .close-statement {
    -webkit-print-color-adjust: exact;
    print-color-adjust: exact;
  }

  a { color: inherit; text-decoration: none; }

  /* Contact footer on every printed page */
  .print-page-footer {
    display: block;
    position: fixed;
    bottom: 0;
    left: 0;
    right: 0;
    font-size: 8.5pt;
    color: #6E6A63;
    border-top: 0.5pt solid #CCC5B5;
    padding-top: 4pt;
    display: flex;
    justify-content: space-between;
  }
  .print-page-footer { display: flex; }
}

/* Print-only footer element (hidden on screen) */
.print-page-footer { display: none; }

/* ============================================================
   CONVERSION LAYER — CTA, start box, steps, FAQ
   ============================================================ */

/* Sticky topbar CTA */
.topbar-cta {
  background: var(--brass);
  color: var(--ink);
  font-family: var(--font-display);
  font-size: 15px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  padding: 7px 18px 5px;
  text-decoration: none;
  white-space: nowrap;
}
.topbar-cta:hover { background: var(--brass-bright); }

/* How getting started works (investment section) */
.start-box {
  background: #fff;
  border: 1px solid var(--ink);
  border-left: 6px solid var(--brass);
  box-shadow: 10px 10px 0 rgba(22, 20, 18, 0.9);
  padding: 34px 38px;
  margin: 48px 0 8px;
}
.start-box-title {
  font-family: var(--font-display);
  font-weight: 400;
  font-size: 26px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  margin-bottom: 20px;
}
.start-row {
  display: grid;
  grid-template-columns: 210px 1fr;
  gap: 6px 28px;
  padding: 16px 0;
  border-top: 1px solid var(--line);
  font-size: 15.5px;
  line-height: 1.55;
}
.start-rows .start-row:first-child { border-top: none; padding-top: 4px; }
.start-label {
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--gray);
  padding-top: 4px;
}
.start-row-hl {
  background: #FBF3E0;
  margin: 0 -18px;
  padding-left: 18px;
  padding-right: 18px;
}
.start-row-hl .start-label { color: var(--brass); }
.start-row-hl strong { font-size: 20px; }

.urgency-note {
  margin-top: 20px;
  padding-top: 16px;
  border-top: 1px solid var(--line);
  font-size: 13.5px;
  font-style: italic;
  color: var(--gray);
}

/* CTA buttons */
.cta-row { text-align: center; margin-top: 44px; }
.cta-btn {
  display: inline-block;
  background: var(--brass);
  color: var(--ink);
  font-family: var(--font-display);
  font-size: 24px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  padding: 16px 44px 13px;
  border: 1px solid var(--brass);
  text-decoration: none;
  box-shadow: 6px 6px 0 rgba(22, 20, 18, 0.9);
}
.cta-btn:hover { background: var(--brass-bright); border-color: var(--brass-bright); }
.cta-btn-lg { font-size: 30px; padding: 20px 60px 16px; }
.cta-note {
  margin: 18px auto 0;
  font-size: 15px;
  color: var(--gray);
  max-width: 560px;
}
.cta-row-dark .cta-note { color: var(--gray-light); }

/* Final CTA block (dark close section) */
.final-cta {
  text-align: center;
  background: var(--ink-soft);
  border: 1px solid rgba(244, 240, 232, 0.3);
  padding: 52px 32px;
  margin-bottom: 72px;
}
.final-cta-title {
  font-family: var(--font-display);
  font-size: 44px;
  letter-spacing: 0.02em;
  color: #fff;
  margin: 0 0 14px;
}
.final-cta-copy {
  max-width: 620px;
  margin: 0 auto 30px;
  color: var(--gray-light);
  font-size: 17px;
  line-height: 1.6;
}
.final-cta .cta-note { color: var(--gray-light); }
.final-cta .urgency-note { color: var(--gray-light); border-color: var(--dark-line); }
.cta-inline-link { color: var(--brass-bright); text-decoration: underline; }
.cta-inline-link:hover { color: #fff; }

/* 3-step kick-off flow */
.start-steps {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 28px;
  margin-bottom: 56px;
}
.start-step {
  border: 1px solid rgba(244, 240, 232, 0.3);
  padding: 28px 26px 32px;
}
.start-step-num {
  font-family: var(--font-display);
  display: block;
  font-size: 42px;
  line-height: 1;
  color: var(--brass-bright);
  margin-bottom: 16px;
}
.start-step h3 {
  font-family: var(--font-display);
  font-weight: 400;
  font-size: 26px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  margin-bottom: 10px;
}
.start-step p { font-size: 14.5px; color: var(--gray-light); }

/* FAQ */
.faq { margin-bottom: 72px; }
.faq-title {
  font-size: 11px;
  letter-spacing: 0.24em;
  text-transform: uppercase;
  color: var(--brass-bright);
  margin-bottom: 10px;
}
.faq-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 0 48px; }
.faq-item { padding: 22px 0; border-top: 1px solid var(--dark-line); }
.faq-item h3 { font-size: 16px; font-weight: 700; margin-bottom: 8px; }
.faq-item p { font-size: 14.5px; color: var(--gray-light); }

@media (max-width: 900px) {
  .start-steps { grid-template-columns: 1fr; gap: 20px; }
  .faq-grid { grid-template-columns: 1fr; }
  .start-row { grid-template-columns: 1fr; gap: 6px; }
  .start-box { padding: 26px 22px; }
  .start-row-hl { margin: 0 -10px; padding-left: 10px; padding-right: 10px; }
}

@media (max-width: 640px) {
  .topbar-cta { font-size: 13px; padding: 6px 12px 4px; }
  .cta-btn { font-size: 20px; padding: 14px 30px 11px; }
  .cta-btn-lg { font-size: 24px; padding: 16px 34px 13px; }
  .final-cta { padding: 40px 20px; }
  .final-cta-title { font-size: 32px; }
}

/* Print adjustments for the conversion layer */
@media print {
  .start-box, .final-cta, .start-step, .cta-btn { box-shadow: none; -webkit-print-color-adjust: exact; print-color-adjust: exact; }
  .final-cta, .start-step { background: #fff !important; border-color: var(--ink); color: var(--ink); }
  .final-cta .cta-note, .final-cta .urgency-note, .start-step p, .faq-item p { color: var(--ink) !important; }
  .start-row-hl { background: #F5EEDC !important; -webkit-print-color-adjust: exact; print-color-adjust: exact; }
  .faq-item h3, .final-cta .urgency-note { color: var(--ink); }
  .cta-btn { border: 1px solid var(--ink); }
}