Proposal — October 2026
9 Line
Barbershop
Digital Growth Strategy
Prepared for 9 Line Barbershop — Garland, Texas
Webcraft Studio
Proposal — October 2026
Digital Growth Strategy
01
You already have the product.
Let’s build the system around it.
A shop people in Garland already talk about and recommend.
Real customers vouching for the work, in public.
A name and identity with its own character. Not another chain shop.
The hard part. Cuts people come back for.
Sharp work happening every day, on camera, worth showing.
The only missing piece is what happens between a person hearing about you and sitting in your chair. Right now, that gap runs on luck. It should run on a system.
Here is the system this proposal builds:
More people discovering 9 Line online. More of them booking. More of them coming back.
02
Make the first impression
impossible to ignore.
Most people will meet 9 Line online before they ever walk in. The new site makes that first meeting count:
The goal isn’t just a better-looking website.
It’s a clearer path to booking.
03
Be there when
they’re looking.
Every day, people in Garland search for exactly what you sell. These are real searches, typed minutes before someone chooses a shop:
Winning those searches comes down to five things, all working together:
The person searching picks the shop they can see, trust, and book in one tap. Local SEO makes sure that shop is yours.
04
Put 9 Line in front of
the next customer.
Facebook and Instagram are where Garland decides where to get a haircut. Running ads on Meta puts your work in front of the right people, at the right distance from your door:
Your content pipeline already exists. The shop produces great footage every week. We turn it into fuel:
Example Ad 01
Example Ad 02
05
The goal isn’t more clicks.
It’s more chairs filled.
Illustrative example, not a guarantee
monthly ad spend
site visits from new people
first-time bookings
first-visit revenue, before any of them come back
This is a rough illustration of how ad spend can translate into initial customer revenue. Real numbers depend on season, competition, and how well the creative performs. Every campaign is tracked, so we always know what is actually happening.
06
Build → Launch → Measure → Improve
Step 1
Website + strategy. The new site, built around bookings, plus the plan for everything else.
Step 2
SEO + ads + tracking. Local search, live campaigns, and measurement in place from day one.
Step 3
Traffic + bookings. Monthly reporting on what matters: calls, clicks, and booked appointments.
Step 4
Test + optimize. Keep what works, cut what doesn’t, sharpen the campaigns every month.
I don’t want to build a website and disappear.
You get a partner who watches the numbers, sends a clear report each month, and keeps pushing the results in the right direction.
07
Simple, honest pricing.
Three pieces. No surprises.
| Service | What it includes | Investment |
|---|---|---|
| Website | Design, build, mobile experience, booking setup, launch | $2,500 one-time |
| Local SEO | Google Business Profile, keywords, service pages, review strategy | $600 / month |
| Meta Ads Management | Campaigns, creative from your content, targeting, optimization, reporting | $750 / month + ad spend |
Website launches first. SEO and ads start the week it goes live. No long-term lock-in required to begin.
08
You already have the reputation and the service.
Let’s build the digital side of 9 Line to match it.
Ready when you are.
Webcraft Studio
ada.peschanskiy1@gmail.com · Garland, Texas