Step 02 — Brand & Vision
The website you've beendreaming about.
Close your eyes and picture your dream website. What do you see? What does it say about you and your brand the moment it loads?
Describe your dream website in as much detail as possible. *
Colors, imagery, layout, mood, energy — paint us a picture. What does it look like? What does it feel like to scroll through it?
What is the #1 thing you want visitors to do when they land on the website? *
Buy a specific product? Book a call? Join your email list? Sign up for a course? Be specific.
Which product or offer should be the star of the homepage?
This is the offer we'll build the hero section and primary call-to-action around.
Select all the feelings you want visitors to experience. *
Step 2 of 6 — Brand & Vision
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Step 03 — Your Audience & Offers
The woman you're buildingthis for.
Every design decision we make is made with her in mind. The more vividly you describe her, the more precisely we can speak to her through your website.
Describe your ideal customer or community member in detail. *
Who is she? How old is she? What does her life look like? What does she struggle with? What does she desire? What does she believe in?
Offers & Services
Everything Kingdom Girlhas to offer.
List everything you sell, offer, teach, or plan to offer — current and future.
What do you currently offer? *
List each product, service, course, coaching program, membership, digital download, etc. Include name, brief description, and price if comfortable.
Step 3 of 6 — Audience & Offers
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Step 04 — Design & Brand Assets
The look, feel, andidentity of your brand.
Tell us what you love, what you have, and what you want to stay far away from. This is where the visual direction takes shape.
Which design style resonates most with Kingdom Girl?
Clean & minimal — lots of white space, simple elegance Bold & editorial — strong typography, striking visuals Warm & feminine — soft colors, flowing layouts, romantic feel Regal & luxurious — rich colors, gold accents, elevated aesthetic Earthy & organic — natural textures, warm tones, grounded feel Modern & energetic — vibrant, dynamic, movement-forward
What do you absolutely love in website design? *
Think layout, typography, imagery style, animations, color use, white space — anything that makes you stop scrolling and say "I want that."
What do you absolutely NOT want on your website? *
Colors you hate, layouts that feel wrong, vibes that don't fit — be brutally honest. We will not be offended.
Do you have brand fonts?
Share font names if you know them. If not, describe the style — e.g. elegant serif, modern sans-serif, handwritten script.
Where can we access your brand assets?
Google Drive, Dropbox, WeTransfer link — share anything you have (logos, photos, brand guide, product images, etc.).
These don't need to be faith-based or even in your niche. We're looking for design direction — what aesthetics resonate with you and why.
Websites that make you stop and stare.
Share up to 3 websites you love. Tell us what specifically draws you to each one.
Do you have a Pinterest board, mood board, or brand guide to share?
Paste the link here — even a private Pinterest board link works great.
Step 4 of 6 — Design & Assets
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Step 05 — Content & Features
The pages, tools, andcontent that power it.
Let's take inventory of what you have, what you need, and what you want your website to do for you every single day.
Any additional pages not listed above?
Which features do you want on your website? (Select all that apply)
Any other features or integrations you'd like?
Tools you already use — email platform, CRM, payment processor, etc.
Step 5 of 6 — Content & Features
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