Stop guessing. Stop spinning your wheels. Get a coach who has lived this for over a decade — and builds programs that actually produce results.
Military discipline. NPC stage experience. Ritz-Carlton & Equinox trained. This is the real thing.
After a decade-plus of in-person coaching at Boston's highest-level facilities, I now work primarily online — delivering the same structure, attention to detail, and results to clients across the country. Select in-person work is available for private clients.
Whether you want maximum accountability, a flexible structure, or a streamlined online plan — there is a path built for exactly where you are right now.
The highest level of support. Built for clients who want maximum accountability, daily access, and a plan that adapts with them every step of the way.
Structure and support with room to move. A strong, customized plan for clients who want expert guidance without the full-time hand-holding.
Expert-built programming delivered online. Clear direction, structured progression, and results — in a format built for consistency and simplicity.
Most fitness programs ignore the role hormones play — especially for women dealing with Hashimoto's, PCOS, and thyroid-related challenges. This specialty changes that.
This part of my coaching is deeply personal. Two of my closest cousins have faced serious hormone and thyroid-related issues. Watching that up close changed how I approach this work — it made me more invested, more observant, and more committed to finding what actually helps.
You are not broken. You have not been given the right plan yet.
Explore Hormone-Focused Coaching
Fitness did not come into my life as a hobby. It became my outlet, my structure, and ultimately one of the biggest things that helped save my life.
Growing up, I was a serious athlete and a strong football player — but also a troubled kid. Around the age of 12, I found an old dumbbell set being thrown away in the front yard of a neighbor's house. That was the beginning.
What followed was decades of relentless training, discipline earned the hard way, military service with the 10th Mountain Infantry Division, and a career built in Boston's highest-level fitness facilities — from the Ritz-Carlton to Equinox to private clientele.
I am also an NPC competitor who has qualified for national-level competition in Men's Physique, Classic Physique, and Bodybuilding. In 2020, I moved to South Beach to take everything to the next level.
Learn More About AJThis is not a side hustle or a trend. Every credential, every experience, and every hard lesson has been earned — and all of it goes directly into how I coach.
Military Discipline
Served with the 10th Mountain Infantry Division. The discipline, structure, and mental toughness forged in service directly shapes how I coach and how I hold clients accountable.
NPC National Competitor
Qualified for national-level competition in Men's Physique, Classic Physique, and Bodybuilding. I don't just coach the stage — I've stood on it.
15+ Years in Fitness
From Ritz-Carlton to Equinox to private clientele in Boston and South Beach — over a decade of hands-on coaching at the highest level. Experience you cannot fake.
Hormone-Focused Specialty
Deeply personal expertise in coaching women with Hashimoto's, PCOS, and hormone-related challenges. A rare specialty built from real experience, not just certifications.
"AJ doesn't just hand you a program — he builds one around your life. I've worked with other coaches. This is on a completely different level. The structure, the check-ins, the attention to detail — nothing comes close."
"I have Hashimoto's and had been spinning my wheels for years. AJ actually understood my situation and built a plan that worked. Down 22 lbs and finally feel like myself again. I wish I'd found him sooner."
"The discipline AJ brings from his military background shows in everything he does. No fluff, no excuses — just a real plan and real accountability. Hands down the best investment I've made in myself."
Whether you want the highest level of support, a flexible structure, or a streamlined online plan — spots are limited and the application takes two minutes.