Our Story

More Than Jewelry

A ring is metal and stone. What it carries — a moment, a milestone, a memory — is what we’ve been guarding since 1982.

A jeweler at work at a well-equipped bench
Heritage

On Garland Road, Since 1982

Sergio’s opened its doors in 1982 with a simple conviction: a jewelry store should be run like a family, because its customers eventually become one. Four decades later, we’re designing rings for the children of couples we proposed to in the nineties.

The bench is still the heart of the store. Everything from a prong-tightening to a ground-up custom design happens here — in back, past the cases, where it always has.

Craftsmanship

Made by Hand, Kept by Hand

GIA-trained eyes select every stone. Every setting is checked under magnification. Every repair is done the slow way, because the fast way is how heirlooms get lost.

Close-up of hands polishing a gold ring
Dallas

A Neighborhood Institution

We’ve watched East Dallas grow around us — the Arboretum, the lake, the generations who walk in with a box and a story. We sponsor the school auctions. We know which parking spots flood. This is our neighborhood as much as our storefront.

1982Founded in Dallas
44Years on Garland Road
3Generations of Clients
Visit Us

Come Say Hello

Sergio’s Jewelry

9440 Garland Rd. #170
Dallas, TX 75218

Store: 214-320-2007
Text only: 469-999-3338

Tuesday–Friday · 10am–6pm
Saturday · 10am–4pm
Closed Sunday & Monday

Walk-ins welcome · appointments preferred

Bring Us the Moment

Whatever it is — a proposal, a repair, a watch that stopped — it starts with a conversation.

Book an Appointment